Wednesday, May 13, 2009

How to be a Successful Affiliate Marketer

It is easy to register with an affiliate marketing network, find merchants by browsing various categories, apply to become their affiliate in one click, get auto-approved by some of them, copy the supplied code for chosen ads, paste it in the code section of your web page, upload the file, and there you are. An instant Affiliate Marketer!

Indeed, most of us can accomplish all of these steps in the span of five to fifteen minutes. Try it at Linkshare affiliate marketing network for free.

However, it may not be as easy or as 'instant' to get traffic, clicks, sales and commissions. Our online internet marketplace requires more planning, understanding and skill from us to achieve success in our affiliate marketing objectives.

To be a successful affiliate marketer, each of us must exercise care in developing and implementing affiliate marketing strategies. Finding appropriate affiliate products and services is central to all such strategies but is not all. Professional online marketing experiences shows us that even when our chosen products and services are of outstanding quality and brand, we may not register much income from them if any of the following is lacking:

The general theme of a website or blog does not support the chosen product range. A classic example of this would be to promote lingerie at a website concerned with religious issues. Not only that it may offend some regular visitors of the site but will also be a wasted effort as it is unlikely that 'lingerie buyers' will be flocking at that URL address to make a buying decision about lingerie. On the other hand, a 'Donate' button for affiliate charitable causes may fit right in.

The website owner/operator does not have enough skills and knowledge to implement internet marketing strategies. Sales and clicks do not begin to happen just because affiliate ads are being displayed at a website. We are operating in a highly competitive marketplace where web publishers feel motivated enough to practice keyword bidding to capture lead positions on the search results page.
So, to begin with, each advertiser or merchant we chose, must be given focus with a targeted and dedicated (mini) marketing campaign; and, to place and position that product/service in your website and business scheme.
If our website owner/operator is not a web marketing professional, we may not be able to make the most of affiliate marketing opportunities. However, there are ways to overcome such barriers. Our first choice will be to hire an internet marketing professional at Net-Marketing; and, if that is not possible than to find available online marketing tools.

An excellent email marketing tool is offered by Vertical Response that allows the user to create, send and track email campaigns in minutes. Have a Test Drive. Build an email campaign for your affiliate business.

Web pages are not optimized for search engines (SEO). Even if we use well written and interesting copy with useful information about a product or sevice, we may still loose our most qualified buyers if our copy is not Search Engine Optimized (SEO). The search engine robots will invariably present search engine optimized (SEO) pages ahead of the ones that have not been optimized for search engines regardless of the quality of information presented in them.
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500 Words
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Keywords
Primary
affiliate, marketing, email marketing, seo
Secondary
lingerie, sales, clicks, commissions, vertical response, search engines, advertiser, web publisher
Related
website owner, operator, robots
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1 comment:

  1. Professional online marketing experiences shows us that even when our chosen products and services are of outstanding quality and brand, I agree with this!-net marketing Michigan-

    ReplyDelete